ING is Banking on ADM for Great Promotional Products
ADM is pleased to announce that following a competitive tender process and thorough business evaluation, ING have selected ADM as a preferred supplier for its promotional products and sales enhancing gifts. Said Peter Henk-Heijstra, General Manager, ADM Promotions "ADM is delighted with the ING partnership as it further demonstrates our company’s ability to compete in local markets through best in class account management teams, creativity and price."
ADM London Hires Business Development Director from the Marketing Store
ADM Promotions has appointed Robert Pursey to the role of Account Director, New Business Development, UK. Pursey, most recently European product and business development director for global strategic marketing agency The Marketing Store Worldwide joined ADM this month and will help grow ADM’s existing account portfolio as well as building business with existing clients. Pursey will report directly into the UK MD and will identify best fit clients and business opportunities for ADM business across multiple industry sectors including FMCG, Entertainment and licensing. An industry professional with over 20 years experience, Robert has helped major global brands and multinationals develop and deliver promotional campaigns for clients including Coca-Cola, Nestlé, Kellogg’s, Budweiser, Kraft and Gillette. Said Lee Allen, MD of ADM Promotions, UK ‘Robert is both experienced in delivering impactful campaigns and is passionate about premiums being not only an important method of engaging with consumers but also a key element in the overall marketing mix. He will add to ADM’s creative output and I am delighted that he has chosen to join ADM at this very exciting time.’
Smiley World Ltd hands ADM Licence to Produce Branded Promotional Products for key clients across Europe
The company behind the universally recognised 'Smiley' logo brand, Smiley World Ltd has granted ADM Promotions a licence to manufacture, have manufactured and sell both Smiley and Smiley World labelled branded promotional products to a selected group of clients sectors across Europe. The promotional products developed by ADM, which will range from bags and luggage to jewellery and children's products will be used to target selected clients in the European and Middle Eastern markets. Ian Creasey, CEO of ADM Promotions Worldwide stated “This is an exciting venture for ADM - SmileyWorld's iconic universal brand status combined with our creativity will, I am sure, result in some innovative promotion campaigns for our blue chip client partners. The use of Smiley in this way will further enhance our client's brand visibility recall and ROI.” Nicolas Loufrani, CEO of Smiley World says, “It is a great pleasure to start this new collaboration with ADM and we hope to translate this pleasure to all their customers. What matters the most to us is the emotion behind this deal and spreading the positive values and philosophy of the Smiley World brand which I am sure ADM will do a great job of.”
Lifestyle Brand Laura Ashley Awards ADM Licence to Produce Branded Promotional Products
International lifestyle brand, Laura Ashley, has granted ADM Promotions, an exclusive 3 year licence agreement to manufacture Laura Ashley branded promotional products across Europefor a selected number of clients.
The promotional products developed by ADM, which will range from bags and luggage to watches and stationary will be used to target the promotional sector in Europe, including countries within the European Union, Russia, Ukraine, Kazakhstan, Bulgaria, Serbia, Croatia, Bosnia, Belorussia, Switzerland, and Norway.
Ian Creasey, CEO of ADM Promotions Worldwide stated that ‘with the addition of the Laura Ashley licence to the ADM portfolio, ADM has a unique opportunity to showcase not only our expertise in the luxury goods market but also how we can add real value to our clients business through carefully targeted consumer promotions that build on the powerful Laura Ashley brand image and quality reputation -benefiting both our clients’ brands and Laura Ashley.’
Pot Noodle Spinning Fork Takes Gold
ADM Promotions’ Pot Noodle ‘Spinning Fork’ created for the food, toiletries and household products giant, Unilever UK, scoops a gold medal at the recent ISP Awards 2009.
Designed to re-position the Pot Noodle brand, 300,000 spinning forks were produced for an on pack Pot Noodle promotion offering consumers the chance to win one of thousands of spinning forks. Recognised as the brand’s most successful promotional tool an additional 20,000 spinning forks were ordered resulting in a significant increase in sales.
ADM offers clients a slice of art as a way to market
ADM and international artist Bob Van Persie join forces to create ideas in an exclusive deal ADM has signed an exclusive deal with internationally acclaimed artist, Bob Van Persie, offering clients the opportunity to use his unique style of art on a range of promotional merchandise - anything from textiles to ceramics. ADM and Van Persie will together create bespoke promotional concepts for clients seeking to promote their brand in a fresh and innovative way with one off art work. With a particular interest in crowd scenes, Bob uses materials in his work which on the face of it appear to be of no value to others. Things people throw away are resurrected and given a new life by Bob. He uses newspapers and magazines from all around the globe (China, Egypt, USA, Europe) to create his crowds. The papers supply their own colour so that paint is not needed
ADM Wins Diageo Business for Africa
ADM Promotions comes out tops in a 5-way pitch to win Diageo Plc’s business for Africa. ADM will deliver marketing procurement and logistics management together with promotional merchandise and POS materials in 26 markets across Africa.
Said Lee Allen, Head of UK, ADM Promotions ‘Diageo can see the benefits of having one agency handle their UK, European and African operations and what ADM brings to the table – a greater synergy across brand and regions, increased sharing of ideas and products and a cost saving through global and regional order consolidation. It’s the smarter way for any business to work’.
Global Drinks Giant Hands European Business to ADM Promotions.
After a successful UK based partnership spanning eight years global drinks company Diageo Plc has appointed ADM Promotions to be its marketing procurement partner across Europe. With 40 agencies involved in the initial pitch, including incumbent 4x, ADM Promotions will provide creative input and strategic advice alongside the traditional promotional merchandise, premiums, POS, Visibility and Glassware. With offices across Europe the agency will deliver local services to key Diageo markets in Great Britain, Ireland, Spain, Portugal, Germany, Greece, Poland, France, Italy and the Nordics.
Said Ian Creasey, CEO, ADM Promotions ‘This is a significant business win for ADM and gives us the opportunity to demonstrate the added value of the ADM partnership model versus other traditional outsource structures. We are excited about working with Diageo across Europe, the company values ideas and innovation and that makes them an excellent partner for ADM’.
ADM Has New Offering For Clients - Sports Marketing Division
ADM’s new London based sports marketing division, will work with world governing bodies and sponsors of international sporting events providing bespoke promotional merchandise and marketing support.
Said Ian Creasey, CEO, ADM Promotions, ‘ADM has been the preferred premium supplier for FIFA since the 2006 FIFA World Cup. This experience together with our marketing knowledge and creative offering makes ADM well placed to provide clients with a unique service in the sports marketing arena.
Clients currently include FIFA, Sony, Visa and Castrol & MTN.
Ian Creasey Named CEO of ADM Promotions
ADM Promotions today announced that Ian Creasey ,49, will join the agency as CEO, effective immediately. Ian will be based in the UK and will report to Philippe Varnier, Chairman of the Polyconcept Group. Ian will also serve as a member of the Polyconcept board of Directors.
Most recently Creasey was the President of Lowe, EMEA and prior to that spent 5 years in the Far East as President of Lowe Asia Pacific. While at Lowe, Ian was responsible for managing a host of local and international clients including Unilever, Coca Cola, Compaq Computers, Birds Eye Walls and SKB.
‘Bringing 25 years experience of the global advertising industry and his impressive track record on both the client and agency side makes him a perfect fit for us. He is a champion of creativity, a nurturing leader of people and a professional dedicated to his clients. I am thrilled to have Creasey on board’ said Philippe Varnier.
Creasey holds a B.Sc from the University of Wales and is an alumni of Harvard Business School through their Advanced Management Programme.