We start by asking you “what you are trying to achieve, for whom and why?”
We don’t just ask “what do you want, how many and at what cost?”
Brand understanding
We want to know what our clients are trying to achieve. That is:
– The thinking behind the promotion
– The overall communications objectives for the brand
– What other communications programmes will be running at the same time as the planned
- product promotions
Then, and only then, we brief our in-house team of designers The clear objective being to create promotional product ideas that capture the spirit of the brand. Ideas that communicate the brands benefits and role for consumers. Ideas that drive sales.
To deliver on this, we have access to the following skills:
